Which #Norfolk #market is your favourite – and why?

“The countryside is an enterprising place. According to the Prince’s Countryside Fund, rural businesses contribute £22 billion in domestic food and drink sales to the UK economy every year; while rural tourism generates another £14 billion.

Rural businesses also employ 5.5 million people and range in size from small enterprises to large manufacturing businesses. Measures to help them invest in new premises and machinery and create new jobs can only be good news for the UK economy as a whole, and rural businesses in particular.”

National Farmers Union

Chocolate Torts from Pye Baker

You probably already know that I am passionate about championing local food and drink. I’m particularly keen that we all do what we can to support the independent, specialist producers who are the lifeblood of our rural economy. That’s why I love going to local markets, browsing interesting stalls and sampling delicious delicacies.

We are particularly lucky in Norfolk to have a huge number of local markets, from small monthly affairs in village halls, to established weekend farmers markets and, of course, the Norwich Provisions Market. Although I am slowly working my way round the county, I haven’t had time to visit all these wonderful markets yet. So I would like you to help me by recommending your favourite #Norfolk #market.

As enjoyed by 'Aggers' @Aggerscricket

Now some of you may be stall-holders on a market – and it would be great to hear from you (I hope also to meet you at a Norfolk Food & Drink Network event). But please don’t simply recommend the market because you are there. Instead, declare your interest and then tell us about the other stalls. This is social media after all and it thrives on people sharing information and supporting others.

Thank you for your help – I look forward to reading your comments. Remember: please share the twitter handle, facebook page or website for the market if you know it – as well as the opening times. And the postcode would be handy too – so other people can find it easily

Kind regards

Huw

PS: You can tweet me your ideas too – just use ‘#Norfolk #Market‘ in the tweet to make it easy for others to find and share

We’re blogging for charity

We are using our blogs to raise awareness of an excellent local charity called Nelson’s Journey. If you enjoyed this post, please help a grieving child by donating £1 (or more if you can spare it) to Nelson’s Journey today. Thank you.

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Thank you for reading

This is one in an occasional series of posts about social media and business communications. If you find them interesting or useful, please give them a star or five and share with others. I hope you will join the conversation by adding your views below or contacting me on twitter or Google+

Kind regards

Huw 

@HuwSayer / @Business_Write

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East Anglia’s digital businesses need to get on @TechCityUK’s #TechNation map to give our tech community a national voice.

Tech City UK is a government-funded body tasked with promoting the UK’s digital and technology capabilities to the world. Its mission includes understanding the support tech clusters in the UK need to thrive. It is currently researching the digital sector for its #TechNation report and is encouraging all digital businesses to complete a short survey to ensure their community is represented.

This survey (which is supported by Duedil, MTM London and AngelList) is only open to digital businesses, so no biotech, clean tech or aerospace companies. However, one of the early questions explains the criteria clearly. Simply answer the questions accurately to see if you qualify – but do it today because the survey closes on 28 September 2014.

Why does this survey matter?

This is a nationwide survey and policy makers are likely to use the resulting #TechNation report to shape future strategy. It is vital that East Anglia is properly represented if we are going to secure the government investment we need to grow our digital economy. It is also a great way of highlighting the digital expertise that already exists here to potential private investors and employers.

Individual clusters (such as Norwich, Bury St Edmunds or Ipswich) will only have a separate profile in the final report if enough companies complete the survey. Tech City UK currently estimates that at least 30 companies from a cluster would need to complete the survey for that to happen. That’s why it is so important we get as many local digital companies as possible to complete the survey.

What’s in it for me?

If you complete the survey by 28 September, Tech City UK will enter your name in a draw for the chance to win:

  1. One of 10 iPad mini 3s,
  2. Tickets to the NOAH Conference on 13/14 November 2014
  3. Most importantly, an individual profile of your company in the final #TechNation report.

You can take the survey here: http://bit.ly/technationsurvey. Please share the link today with your digital business contacts in East Anglia, to ensure the #TechNation report reflects the scale of our local digital communities. If you have any difficulties or questions please email technationsurvey@techcityuk.com.

UPDATE 20 November 2014

Since writing this blog we’ve had the pleasure of meeting with various members of the local tech community to discuss how we could collectively help build the region’s tech and digital reputation. This blog (on our Business Writers Limited site) explains what happened next: Supporting East Anglia’s #tech community. Please read and share.

We’re blogging for charity

We are using our blogs to raise awareness of an excellent local charity called Nelson’s Journey. If you enjoyed this post, please help a grieving child by donating £1 (or more if you can spare it) to Nelson’s Journey today. Thank you.

JustGiving - Please sponsor us

Thank you for reading

This is one in an occasional series of posts about business, social media and communications. If you find them interesting or useful, please give them a star or five and share with others. 

Please join the conversation by adding your views below or contacting me on twitter or Google+

Kind regards

Huw 

@HuwSayer / @Business_Write

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“But what do I say?” – How your business can use social media to engage audiences.

Thank you to all who have listened to my Social Media talk at various events over the last year. That includes The Mill Breakfast Club on 4 September 2014 and various BOLD Group Business Network breakfasts and workshops around Norfolk. It was a pleasure to meet you and I hope you found the discussions interesting and useful.

This post is based on those talks. However, I have expanded it to look at how effective engagement can help you communicate your corporate social responsibility (CSR) strategy. Please join the conversation by commenting below.

How to use social media to support your community and build your brand

The following idea, on how you can use social media to build your reputation as a good corporate citizen, applies to every business no matter what its size (here corporate doesn’t just mean big). At the same time, it will give you something interesting and useful to say on social media – rather than saying nothing (or worse yet, saying something boring). This idea encapsulates my belief that engaging conversations build strong communities by uniting people around shared values and interests.

Huw Sayer - social media advisor.

Norfolk Magazine – January 2013 @HuwSayer – “A great Norfolk online ambassador.”

Social media is a huge subject but I want to focus on what to say and how to engage your audiences, which is what really matters. However, before I start, I am going to make three assumptions about you and your business:

  1. You use social media for business to find and engage with your audiences
  2. You want to be seen to be socially responsible (not irresponsible or indifferent)
  3. You understand you have a brand (even as a sole trader) and that building its credibility (familiarity and favourability) with your audiences takes time and care.

A quick aside:

Your social responsibility might be your next big opportunity

With those assumptions in mind, I just want to say a brief word about what I mean by good CSR. Being socially responsible doesn’t simply mean complying with laws governing the social aspects of businesses, such as working conditions, health and safety, or waste disposal. A good CSR strategy goes beyond compliance and looks for ways to turn each socially desirable action into a competitive advantage – one that creates marketing or, better still, real business opportunities.

For instance (purely hypothetical), you have a legal responsibility to comply with the WEEE Directive on the disposal of electronic goods. A marketing opportunity might involve reconditioning old computers and donating them to local schools. A business opportunity might involve developing a low margin, high volume line of cheap recycled computers for sale to individuals and communities.

Listening is the key to understanding

To know what those marketing and business opportunities might be, it pays to know your audiences both internal and external extremely well. Social media platforms not only can help you engage but also can help you listen to those audiences. Good listening is the key to productive conversations.
End of aside.

What do you say after you say hello?

There are plenty of good resources explaining the why and how of setting up and managing social media accounts for business. However, they tend to deal with the mechanics: what to say in your profile, how to analyse your RTs, when’s the best time to post, how best to use lists. Few really get down to the essential ‘What’ of social media, which is to engage and influence by listening, responding, reciprocating and sharing.

The three most important things to remember about social media:

  1. The clue to using social media is in the name – it is social (and sociable) not broadcast – and good social discourse (particularly in the public domain) thrives on engaging conversations
  2. People value authenticity and relevance both in others and in their conversations – they want a mix of interesting, useful, entertaining and shareable information – and they prefer to get it from people who share their values
  3. Constantly selling yourself (or your service) is boring – some might even say it is arrogant or vain – either way, it is a one-sided conversation that turns people off and undermines your brand’s credibility.

So how do you turn these three guiding principles into good conversations? My advice is to remember the 80/20 rule of social media:

  • Avoid the mistake of point 3 by making sure no more than 20% of what you say is directly sales related (and even then it needs to be subtle – we might deal with that in a later post).
  • Use the remaining 80% of your posts to build brand familiarity and favourability by giving your audiences what they value (see point 2) – authentic conversations.

Even if you don’t buy into this idea of using social media for CSR activity, the 80/20 rule can still help you create an effective social media strategy. However, since you are spending time on social media, you may as well use it wisely to do some good and build brand favourability in the process.  If you can’t be a financial philanthropist, you can at least be a time philanthropist by dedicating much of your 80% activity to supporting your local community or promoting socially responsible activities.

What socially responsible activities might resonate with your audience?

I’d suggest the same things that resonate with most people: things that benefit them, their families, their friends, their businesses and their communities. And to understand what those things are, you have to think local – by which I mean local to your audiences (and to understand what your audience thinks of as ‘local’ or ‘community’ you will need to listen to them – see my earlier point).

Using your 80% wisely

Here are four suggestions for what you might talk about or even champion for 80% of your social media time – think of these as themes and look for specifics within your own business.

  1. Things your team does to make your audience’s community better, safer, cleaner, happier, friendlier or more prosperous. Particularly if it involves working collaboratively with the community – since people tend to like team players. For instance, organising a mass litter pick, learning first aid (life skills that save lives), or fund raising for a local school or charity.
  2. Social or cultural events going on in the community – charity runs, free events at public libraries, new exhibitions at local public galleries and museums, village fêtes, county-wide public consultations.
  3. Things you have done in your business or personal life to become environmentally friendly – such as reducing waste, increasing recycling, planting wild flowers, planting trees to offset carbon emissions, or supporting a cycle to work scheme.
  4. Social causes that matter to both you and your audience (remember, this has to be authentic – so choose carefully don’t just leap on a bandwagon and hope it makes you look good). These could range from committing to buy local and fair trade products and services, to taking on apprentices, offering flexible working, paying a living wage rather than just the minimum wage, or supporting diversity and opportunity for all in business and society.

As I’ve said before, communities are stronger when they work together. Look around you – identify your audiences and your shared communities of geography or interest. Then work out how you can use your social media time to support and improve those communities – it’s not just good business sense, you’ll find it personally rewarding too.

If you want to discuss these ideas further, please contact me today.

We’re blogging for charity

We are using our blogs to raise awareness of an excellent local charity called Nelson’s Journey. If you enjoyed this post, please help a grieving child by donating £1 (or more if you can spare it) to Nelson’s Journey today. Thank you.

JustGiving - Please sponsor us

Thank you for reading

This is one in an occasional series of posts about social media and business communications. If you find them interesting or useful, please give them a star or five and share with others. I hope you will join the conversation by adding your views below or contacting me on twitter or Google+

Kind regards

Huw 

@HuwSayer / @Business_Write

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