East Anglia’s digital businesses need to get on @TechCityUK’s #TechNation map to give our tech community a national voice.

Tech City UK is a government-funded body tasked with promoting the UK’s digital and technology capabilities to the world. Its mission includes understanding the support tech clusters in the UK need to thrive. It is currently researching the digital sector for its #TechNation report and is encouraging all digital businesses to complete a short survey to ensure their community is represented.

This survey (which is supported by Duedil, MTM London and AngelList) is only open to digital businesses, so no biotech, clean tech or aerospace companies. However, one of the early questions explains the criteria clearly. Simply answer the questions accurately to see if you qualify – but do it today because the survey closes on 28 September 2014.

Why does this survey matter?

This is a nationwide survey and policy makers are likely to use the resulting #TechNation report to shape future strategy. It is vital that East Anglia is properly represented if we are going to secure the government investment we need to grow our digital economy. It is also a great way of highlighting the digital expertise that already exists here to potential private investors and employers.

Individual clusters (such as Norwich, Bury St Edmunds or Ipswich) will only have a separate profile in the final report if enough companies complete the survey. Tech City UK currently estimates that at least 30 companies from a cluster would need to complete the survey for that to happen. That’s why it is so important we get as many local digital companies as possible to complete the survey.

What’s in it for me?

If you complete the survey by 28 September, Tech City UK will enter your name in a draw for the chance to win:

  1. One of 10 iPad mini 3s,
  2. Tickets to the NOAH Conference on 13/14 November 2014
  3. Most importantly, an individual profile of your company in the final #TechNation report.

You can take the survey here: http://bit.ly/technationsurvey. Please share the link today with your digital business contacts in East Anglia, to ensure the #TechNation report reflects the scale of our local digital communities. If you have any difficulties or questions please email technationsurvey@techcityuk.com.

UPDATE 20 November 2014

Since writing this blog we’ve had the pleasure of meeting with various members of the local tech community to discuss how we could collectively help build the region’s tech and digital reputation. This blog (on our Business Writers Limited site) explains what happened next: Supporting East Anglia’s #tech community. Please read and share.

We’re blogging for charity

We are using our blogs to raise awareness of an excellent local charity called Nelson’s Journey. If you enjoyed this post, please help a grieving child by donating £1 (or more if you can spare it) to Nelson’s Journey today. Thank you.

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Thank you for reading

This is one in an occasional series of posts about business, social media and communications. If you find them interesting or useful, please give them a star or five and share with others. 

Please join the conversation by adding your views below or contacting me on twitter or Google+

Kind regards

Huw 

@HuwSayer / @Business_Write

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“But what do I say?” – How your business can use social media to engage audiences.

Thank you to all who have listened to my Social Media talk at various events over the last year. That includes The Mill Breakfast Club on 4 September 2014 and various BOLD Group Business Network breakfasts and workshops around Norfolk. It was a pleasure to meet you and I hope you found the discussions interesting and useful.

This post is based on those talks. However, I have expanded it to look at how effective engagement can help you communicate your corporate social responsibility (CSR) strategy. Please join the conversation by commenting below.

How to use social media to support your community and build your brand

The following idea, on how you can use social media to build your reputation as a good corporate citizen, applies to every business no matter what its size (here corporate doesn’t just mean big). At the same time, it will give you something interesting and useful to say on social media – rather than saying nothing (or worse yet, saying something boring). This idea encapsulates my belief that engaging conversations build strong communities by uniting people around shared values and interests.

Huw Sayer - social media advisor.

Norfolk Magazine – January 2013 @HuwSayer – “A great Norfolk online ambassador.”

Social media is a huge subject but I want to focus on what to say and how to engage your audiences, which is what really matters. However, before I start, I am going to make three assumptions about you and your business:

  1. You use social media for business to find and engage with your audiences
  2. You want to be seen to be socially responsible (not irresponsible or indifferent)
  3. You understand you have a brand (even as a sole trader) and that building its credibility (familiarity and favourability) with your audiences takes time and care.

A quick aside:

Your social responsibility might be your next big opportunity

With those assumptions in mind, I just want to say a brief word about what I mean by good CSR. Being socially responsible doesn’t simply mean complying with laws governing the social aspects of businesses, such as working conditions, health and safety, or waste disposal. A good CSR strategy goes beyond compliance and looks for ways to turn each socially desirable action into a competitive advantage – one that creates marketing or, better still, real business opportunities.

For instance (purely hypothetical), you have a legal responsibility to comply with the WEEE Directive on the disposal of electronic goods. A marketing opportunity might involve reconditioning old computers and donating them to local schools. A business opportunity might involve developing a low margin, high volume line of cheap recycled computers for sale to individuals and communities.

Listening is the key to understanding

To know what those marketing and business opportunities might be, it pays to know your audiences both internal and external extremely well. Social media platforms not only can help you engage but also can help you listen to those audiences. Good listening is the key to productive conversations.
End of aside.

What do you say after you say hello?

There are plenty of good resources explaining the why and how of setting up and managing social media accounts for business. However, they tend to deal with the mechanics: what to say in your profile, how to analyse your RTs, when’s the best time to post, how best to use lists. Few really get down to the essential ‘What’ of social media, which is to engage and influence by listening, responding, reciprocating and sharing.

The three most important things to remember about social media:

  1. The clue to using social media is in the name – it is social (and sociable) not broadcast – and good social discourse (particularly in the public domain) thrives on engaging conversations
  2. People value authenticity and relevance both in others and in their conversations – they want a mix of interesting, useful, entertaining and shareable information – and they prefer to get it from people who share their values
  3. Constantly selling yourself (or your service) is boring – some might even say it is arrogant or vain – either way, it is a one-sided conversation that turns people off and undermines your brand’s credibility.

So how do you turn these three guiding principles into good conversations? My advice is to remember the 80/20 rule of social media:

  • Avoid the mistake of point 3 by making sure no more than 20% of what you say is directly sales related (and even then it needs to be subtle – we might deal with that in a later post).
  • Use the remaining 80% of your posts to build brand familiarity and favourability by giving your audiences what they value (see point 2) – authentic conversations.

Even if you don’t buy into this idea of using social media for CSR activity, the 80/20 rule can still help you create an effective social media strategy. However, since you are spending time on social media, you may as well use it wisely to do some good and build brand favourability in the process.  If you can’t be a financial philanthropist, you can at least be a time philanthropist by dedicating much of your 80% activity to supporting your local community or promoting socially responsible activities.

What socially responsible activities might resonate with your audience?

I’d suggest the same things that resonate with most people: things that benefit them, their families, their friends, their businesses and their communities. And to understand what those things are, you have to think local – by which I mean local to your audiences (and to understand what your audience thinks of as ‘local’ or ‘community’ you will need to listen to them – see my earlier point).

Using your 80% wisely

Here are four suggestions for what you might talk about or even champion for 80% of your social media time – think of these as themes and look for specifics within your own business.

  1. Things your team does to make your audience’s community better, safer, cleaner, happier, friendlier or more prosperous. Particularly if it involves working collaboratively with the community – since people tend to like team players. For instance, organising a mass litter pick, learning first aid (life skills that save lives), or fund raising for a local school or charity.
  2. Social or cultural events going on in the community – charity runs, free events at public libraries, new exhibitions at local public galleries and museums, village fêtes, county-wide public consultations.
  3. Things you have done in your business or personal life to become environmentally friendly – such as reducing waste, increasing recycling, planting wild flowers, planting trees to offset carbon emissions, or supporting a cycle to work scheme.
  4. Social causes that matter to both you and your audience (remember, this has to be authentic – so choose carefully don’t just leap on a bandwagon and hope it makes you look good). These could range from committing to buy local and fair trade products and services, to taking on apprentices, offering flexible working, paying a living wage rather than just the minimum wage, or supporting diversity and opportunity for all in business and society.

As I’ve said before, communities are stronger when they work together. Look around you – identify your audiences and your shared communities of geography or interest. Then work out how you can use your social media time to support and improve those communities – it’s not just good business sense, you’ll find it personally rewarding too.

If you want to discuss these ideas further, please contact me today.

We’re blogging for charity

We are using our blogs to raise awareness of an excellent local charity called Nelson’s Journey. If you enjoyed this post, please help a grieving child by donating £1 (or more if you can spare it) to Nelson’s Journey today. Thank you.

JustGiving - Please sponsor us

Thank you for reading

This is one in an occasional series of posts about social media and business communications. If you find them interesting or useful, please give them a star or five and share with others. I hope you will join the conversation by adding your views below or contacting me on twitter or Google+

Kind regards

Huw 

@HuwSayer / @Business_Write

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#NFDF2014 Days out in Norfolk – Part 2: celebrating our food & drink heritage

Naturally, you have all read part 1 of this series on days out in Norfolk (haven’t you), so you’ll know that the following visits weren’t directly food and drink related. However, we didn’t go hungry and in one instance we tried a new (to us) local delicacy – which illustrates the role of food and drink in Norfolk’s tourism offer (as Pete Waters at VisitNorfolk often points out, it accounts for nearly 30% of visitor spending). More importantly, most of the attractions have strong links with or celebrate our farming community both past and present and remind visitors of its importance to the local economy.

WARNING:
This is quite a long post – so grab a coffee (or beer or wine), get comfortable and stay awhile.

Tuesday 5 August – The Great Hospital, Norwich

The Great Hospital (a #Norwich12 heritage building) is an amazing institution that has been at the heart of community life in the city for over 700 years and still provides sheltered accommodation for local people. Although it opens The Lodge each Friday between April and September, the church, cloisters and medieval refectory are normally closed to visitors to protect the privacy of the elderly residents. However, as well as hosting special functions (such as weddings and conferences), the Great Hospital holds occasional open days and we took the opportunity of going along to one during the recent Norfolk Open Churches week.

Aside from seeing this historic building with its beautifully carved dragons in the brackets on the roof beams (much like those in the equally splendid Dragon Hall, another one of the #Norwich12), I was there to see fellow Norfolk Food & Drink Champion Charlie Hodson, who had recently been appointed Executive Chef at the Great Hospital. Over excellent tea and cake (made by Charlie’s talented team) we chatted about how he was introducing more locally produced food to the menus both for residents’ meals and for the grand occasions. If you ever get invited to one, leap at the opportunity because the food will be delicious and you will know that Charlie has paid particular attention to its provenance.

http://www.camrovision-landscapephotography.co.uk/

Blickling Hall by Paul Macro

Saturday 16 August – Blickling Hall

I’ve walked round the park at Blicking plenty of times – it is beautiful in all seasons – and sat in the courtyard to watch an open-air performance of Pride & Prejudice (which was great fun) but oddly I had never been inside the house. So it was a pleasure to finally walk past the grand heraldic bulls that stand either side of the main entrance and step through the ancient oak door into a hall that has greeted royalty, politicians and members of high society for hundreds of years. Now a National Trust property, it has been preserved to look like the family house it once was, with a minimum of ‘museum’ type signs.

It’s a fascinating place, with beautiful furnishings. Although I quickly tired of all the portraits of long dead nobles in their finery (one ruffed earl is much like another), I did enjoy reading about life below stairs and listening to the archive recordings of interviews with some of the last people to serve as butlers and cooks when it was still a private residence. The painted arts & crafts style decorations on the ceiling in the ‘brown room’ had a wonderfully irreverent feel , which perhaps explains why the last lord to live there had them covered up. And the gardens were beautiful, particularly the parterre with its formal structure of yew topiary inter-laced with wide herbaceous borders in hot and cool colours.

However the real surprise, and in many ways my favourite part of the visit, was the little RAF museum, commemorating the women and men who had served at RAF Moulton during WW2. It’s packed with personal belongings from the airmen, photographs, maps, and period memorabilia, including facsimile newspapers you can read and anecdotes from those who risked (and in many cases gave) their lives in defence of our liberty. It really is a poignant place and worth the price of admission alone.

After quickly dropping into the Hobart Gallery to see an excellent exhibition of landscape photos by Paul Macro and Stephen Mole (who have kindly supplied pictures for this post), we headed over to the Muddy Boots café. I’m not normally a big fan of National Trust cafés – there is something of the school canteen about many of them and the hot food never looks that appetising. However, on this occasion I was pleasantly surprised to enjoy a large mug of very good coffee and an excellent scone (that tasted ‘home made’ rather than mass-produced) with clotted cream and jam. I was also pleased to see that, in a nod to buying local, they stocked Parravani’s icecream.

It’s worth remembering that the National Trust doesn’t just preserve fine buildings but is also an active landowner. As well as the woods and parkland, Blicking has around 3,500 acres of farmland, which generate an income to support the estate. This farming heritage is celebrated every year when the park plays host to the Aylsham Agricultural Show – if you missed it this year, make a note to visit in 2015.

<<Grab a refill!>>

Sunday 17 August – Bircham Windmill

I admire bold industrial architecture – and in many ways prefer it to the grand houses of the aristocracy. It tends to be eminently practical and, like all good engineering, wastes little on unnecessary frills and adornments. I have a particular affection for Norfolk windmills – the old type used for grinding corn (or, in some cases, as wind-pumps for draining fields) – in part because they remind me of my family roots.

My great-grandmother, Charlotte Varina Johnson, was the daughter of a Norfolk miller, James Johnson. From about 1850 to 1890 the Johnson family owned two mills (one wind-powered and one water-powered) on Scarrow Beck, which borders the Blickling Estate. Charlotte went on to marry Hubert Burgess, a local farrier, who died in World War 1 having been gassed while tending to horses in the trenches and whose name is on the roll of honour in Erpingham churchyard.

Digression over: Bircham Windmill (which is in working order, although it no longer grinds flour) is not just a fascinating industrial heritage attraction. It is also home to a number of rural enterprises, including an excellent bakery, a craft shop, a campsite and a self-catering cottage. You can either buy delicious breads, cakes and sticky buns to take away – or you can enjoy them as part of a meal in the tea room (which also sells pork pies made by a local butcher – naturally I had to try one and it was delicious).

As well as being able to climb up inside the windmill – making sure you keep well away from the machinery – you can actually walk out onto the little balcony that runs round the tower half way up and even step out onto the platform right at the top by the ‘fantail’ (not for the faint hearted – especially when the wind is gusting Force 5-6 as it was when we visited).  There are various exhibits inside the windmill explaining its history, how it works and how it was restored. It really is quite fascinating and makes you realise just how hard a miller’s life was and how integral is was to the community.

Outside there are various animals for children to pet and feed, including sheep, goats, rabbits and guinea pigs, and there is a pony they can ride. You can also watch the sheep being milked everyday – which is a great way for children to learn that milk doesn’t just come out of a bottle – and you can buy the wool for spinning and knitting. Sometimes you can watch someone demonstrating how they make cheese from the milk. Unfortunately they weren’t there when we visited – but we did buy two of the four cheeses they make: Norfolk Charm, and ‘feta style’ Miller’s Fancy.

Both cheeses were delicious and well worth trying if you can get your hands on some. The Charm had the texture of Wensleydale but with a richer flavour – it worked well crumbled onto hot pasta. While the Fancy had a fresh flavour (I preferred it to traditional Feta because it was less salty but still had that lovely creamy texture) and worked well in a salad with olives. I am not sure if you can buy these cheeses in any other shops – best call the windmill if you are interested – or visit (when it’s not too windy).

http://www.camrovision-landscapephotography.co.uk/

River Bure by Paul Macro

Sunday 24 August – Canoeing on the River Bure

Now I’m probably not the most adventurous chap you’ll ever meet but every so often I do like to get out into the countryside and explore ‘the path less travelled.’ And what better path to explore than a stretch of one of our county’s beautiful rivers? Not the river path mind but the river itself – in a canoe – with some bush-craft and archery lessons thrown in for extra fun. That’s just what is on offer from the Canoe Man with his Swallows & Amazons adventure day.

The Bure Valley is a beautiful part of Norfolk – with gently rolling hills, winding lanes, broad fields and lush water meadows. The upper reaches of the Bure are particularly tranquil because no motorboats are allowed beyond Coltishall and there are no big roads nearby. Aside from the occasional mournful hoot from the little steam engine running on the Bure Valley railway, all you can hear are the birds, the grazing cattle and the wind in the willows.

We joined a group of seven other people (one family up from Cambridge on a day trip and another from London camping at the Top Farm near Marsham) and were led by an extremely knowledgeable young man called ‘Monkey’. Having met at Wroxham (which was pleasantly bustling even at 10:00 on a Sunday morning) one of Monkey’s colleagues drove us to Buxton Mill where we picked up our canoes. From there we paddled downstream for about an hour and a half (at a leisurely pace) to a secret campsite in a small wood near Hautbois (pronounced Hobbis).

After a packed lunch (we all brought our own – so we enjoyed sourdough bread and chocolate brownie from Dozen, as well as home-cooked lemon chicken made with excellent local free-range chicken from Harvey’s) we had fun making campfires and learning about various survival techniques for starting fires – some of which were quite spectacular. We then spent about an hour pretending to be Robin Hood – there is something particularly satisfying about the sound of an arrow thudding into its target.

The canoe back took longer because we were paddling against the (albeit gentle) current and a pretty stiff wind that every so often would sweep the unwary into a bank of reeds – resulting in much muttering and back paddling. It was exhausting but in that satisfying way you get with hard physical work, like chopping logs or digging the garden. The final treat was a small tub of Ronaldo’s ice-cream from the tourist information centre when we got back to Wroxham – a perfect end to a perfect summer’s day – thank you to all the Canoe Man team.

River Bure in winter by Stephen Mole

River Bure in winter by Stephen Mole

Monday 25 August – Gressenhall

We certainly had the best of the weekend weather on our canoe trip – and the worst of it on our visit to Gressenhall. We chose this attraction over the Aylsham Show because our daughter particularly wanted to see the special ‘Village at War’ exhibitions commemorating both world wars.

Despite drizzle in the morning, turning to torrential downpour later, we had a marvellous time and the various groups of reenactors put on a brilliant show in period British and US uniforms and civilian costumes. I was particularly moved to see the ‘farrier’ with his portable furnace – looking much as my great-grandfather might have looked on a rain drenched field in northern France a hundred years ago.

WW1 Farrier at Gressenhall (photo used with permission).

WW1 Farrier at Gressenhall (photo used with permission).

Even without the military themed events, Gressenhall is a fascinating place – if you haven’t been and you have even a remote interest in the history of rural life, you must make a day of it. As well as an immense amount of moving detail about the place itself, which was once a workhouse, there are numerous displays telling the story of Norfolk’s farming heritage both in the main building and down on the farm. One of my favourite rooms in the house looks at the archaeological evidence of early hunter gatherers and the development of agriculture in Norfolk, with an amazing collection of flint tools.

The farm not only demonstrates traditional (pre-heavy machinery) farming techniques but also plays an important role in the conservation of some our native rare breeds – including the magnificent Suffolk Punch, the (to my mind) lovely large black pig, fine Red Poll cattle and Norfolk horn sheep. We were lucky enough to see two of the Suffolk Punch in action pulling an early harrow over the stubble field – it was a beautiful sight and felt as if we had travelled back in time.

Inside the farm buildings there are more displays telling you about the animals, the wildlife on the nature trail, and the people who lived on, worked and shaped this land over the centuries. This is the heritage the Norfolk Food and Drink Festival celebrates each year – so it seems fitting to have visited just days before the launch of the 10th and biggest festival. We hope you enjoy this year’s festival as much we have enjoyed championing it – and we applaud all those who have volunteered to make it such a success by organising so many varied events.

We’re blogging for charity

We are using our blogs to raise awareness of an excellent local charity called Nelson’s Journey. If you enjoyed this post, please donate £1 (or more if you can spare it) to Nelson’s Journey today. Thank you.

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About this post

This is one in a series of #NFDF2014 tagged posts about the Norfolk Food and Drink Festival 2014 and related stories – I hope you enjoy them (if you do, please give them a star or five).

If you have any questions or comments, or ideas for future posts, please post them under this blog or tweet them to me. I will do my best to reply.

Thank you for reading – best wishes – Huw.

@HuwSayer / @Business_Write

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