Three great reasons to #VisitNorfolk 6-23 September for @BrecksFoodFest – another exciting part of #NFDF2014

This is probably my shortest post ever – just three four links (a new one added 31 Aug) to exciting news of events running during the Brecks Food Festival AND Norwich Restaurant Week – part of the county-wide Norfolk Food and Drink Festival – take a look and plan a delicious family day out, full of tasty treats.

  1. Brecks Food Festival Programme 2014
  2. Brecks food A4 poster 2014 3a (1)
  3. Brecks Quiz A4 poster 2014
  4. NEW NRWFlyerFinalForWebsite

About this post

This is one in a series of #NFDF2014 tagged posts about the Norfolk Food and Drink Festival 2014 and related stories – I hope you enjoy them (if you do, please give them a star or two).

If you have any questions or comments, or ideas for future posts, please post them under this blog or tweet them to me. I will do my best to reply.

Thank you for reading – best wishes – Huw.

@HuwSayer / @Business_Write

#NFDF2014 trip to Crisp Malting: talking about Norfolk barley, best malt, fine whisky and craft beer.

NFDF coloured logosDriving out from Norwich on a beautiful July day, I turned off the A1067 just before Pensthorpe Park and found myself looking down on a quintessentially English scene. Rolling away below me were the woods, fields and hedgerows surrounding the pretty village of Great Ryburgh, which lies by the upper reaches of River Wensum (and just over four miles from its source between Colkirk and Whissonsett). This landscape hasn’t changed much in hundreds of years (although the mill has gone) – and the crop is essentially the same: mainly wheat and barley.

Barley – specifically malting barley – was the reason I’d made the journey; however I wasn’t there to find out how malt is made. Instead, I wanted to find out what role Crisp Malting Group Ltd plays in the food and drink sector, which is such an important part of our economy. As well as being the UK’s largest manufacturing sector (accounting for some 7% of the UK economy, including £18.9bn in exports), food and drink makes up some 15% of Norfolk and Suffolk’s economy and employs 13% of the workforce, many of them in highly skilled jobs demanding good STEM qualifications.

Crisp Malting Distribution Map

From Great Ryburgh to the world of fine whisky and craft beer – with love.

Norfolk firm supplying customers around the world

If you are a malt whisky or craft beer connoisseur you might have heard of Crisp Malting, the largest independently owned maltster in the country. It makes high quality malt and supplies whole grain and crushed cereals for the food and drink industry. Customers range from the finest distillers and largest brewers in the world to numerous craft breweries across the UK, including around 30 in Norfolk (such as Woodfordes, Panther, Fat Cat, Humpty Dumpty Norfolk Brewhouse, and Redwell Brewery).

The firm has five production sites: two in Scotland and three in East Anglia, including its largest in Great Ryburgh (which is also home to its head office and main research laboratory). “East Anglia is arguably the best farming region in the world for malting barley,” says Crisp’s Managing Director Euan Macpherson. “Light soils, low rainfall, and plenty of sunshine provide ideal growing conditions, while the fog that rolls in off the North Sea subtly enhances the quality of the grain.”

Working with growers, merchants and buyers

The interesting aspect of Crisp’s business from an industry supply chain point of view is the way it works with suppliers and buyers. This includes advising farmers on the different varieties of barley to grow based on the needs of its specialist customers, as well as the costs involved and any quality issues. “A few years ago we set up the ABC Growers Group with two local grain merchants – Adams & Howling and H Banhams (which owns 50% of the famous Maris Otter brand),” explains Bob King, Crisp’s Commercial Director. “ABC works with over 220 growers in Norfolk and Suffolk to develop long term supplies of specific malting barley strains. We now have rolling three-year contracts for around 100,000 tonnes – and some have been in place for the best part of 15 years.

https://www.flickr.com/photos/markescapes/

Iconic Norfolk lighthouse – and almost as iconic Norfolk barley – photo by Mark Spurgeon

“This approach is good for growers because it gives them greater certainty about the demand for their crop, as well as potential yields and returns on investment. The grain merchants, who are experts in constructing and pricing such contracts, benefit because it keeps them involved in the process and helps them develop their specialist market knowledge. Meanwhile we ensure we can source a high quality crop that meets our customers’ changing needs for different styles of malt.”

For example, Crisp produces a unique variety of malt called Clear Choice. “This comes from a low yield variety of barley,” explains Steve Le Poidevin, Sales Director, “which no one would have grown without a secure contract. However, we know it is ideal for producing malt that makes a great tasting, haze free beer, with a long shelf life. Because our customers appreciate these real benefits, we have the confidence to place long term orders with our growers.”

Crisp runs tours of its malting facilities and its customers’ breweries to give the ABC farmers a better understanding of the maltster’s and brewer’s needs. “Traditionally this never happened,” says Steve, “but about two-thirds of the ABC farmers have now visited one of our sites. This gives our technical director David Griggs an opportunity to discuss the various malting methods, including traditional ‘floor malting’, and how particular types of barley and malt suit specific styles of beer or whisky.”

#Agritech – Research and development

As well as a team of highly skilled crop and food scientists, Crisp has extensive technical capabilities in its Great Ryburgh laboratory. These include a micro-malting facility for testing small batches of new grain varieties and the ability to analyse up to 30 product attributes. It also works with various industry specialists to improve existing varieties of barley and to develop new ones.

Partners in this process include growers and The Morley Agricultural Foundation, which specialises in conducting field trials of arable crops for seed specialists, including researchers at the John Innes Institute (JIC). “Both Crisp and JIC have recently worked together on a conservation variety of barley called Chevalier, which was the first identified malting barley,” says Euan. “JIC is interested in it because it has certain characteristics that could be useful in breeding modern varieties; while we are interested because we have identified a market for small quantities of ‘heritage’ malts.”

This attention to detail and specialist knowledge helps explain why Crisp is the leading supplier of malt to the craft beer sector in the UK. The firm also supplies malt to about 70% of the micro-breweries in Japan (where there has been a surge of interest in craft beers). In addition, Crisp provides its customers with complete product traceability, which is particularly important for brewers and distillers who value provenance as well as quality.

Thank you Euan, Bob and Steve for your time and for a fascinating conversation.

GrowAndCook-logo

Interesting link with Heygate Farms

In an earlier blog I talked about Heygate Farms’ Grow & Cook Awards. Heygate Farms are probably best known for growing the Norfolk Peer and Norfolk Keeper brands of potato. However, the group is also a major supplier of spring barley and rye to Crisp, who malt both. Some of the malted rye is sent on to Crisp’s sister company EDME in Essex, who process it before sending some of it back to Heygates for use in its flour.

We’re blogging for charity

We are using our blogs to raise awareness of an excellent local charity called Nelson’s Journey. If you enjoyed this post, please help a grieving child by donating £1 (or more if you can spare it) to Nelson’s Journey today. Thank you.

JustGiving - Please sponsor us

 About this post

This is one in a series of #NFDF2014 tagged posts about the Norfolk Food and Drink Festival 2014 and related stories – I hope you enjoy them (if you do, please give them a star or two).

If you have any questions or comments, or ideas for future posts, please post them under this blog or tweet them to me. I will do my best to reply.

Thank you for reading,

Huw.

@HuwSayer / @Business_Write

Join @NorfolkFDN – the Norfolk network for buyers and suppliers of local food and drink.

Local people with a passion for Norfolk’s food and drink have launched a new networking group for buyers and suppliers: the Norfolk Food & Drink Network (@NorfolkFDN on twitter). Now we want you – producers, processors, chefs, restaurateurs, wholesalers and retailers – to get involved.

This network brings together professionals from across the industry to share knowledge and ideas in a relaxed and friendly environment. There are no membership fees – just a small charge for some excellent canapés and a drink at each event – and there is no pressure to sell yourself or make introductions.

Instead, each quarterly event will feature guest speakers who will talk about lessons they have learnt – and mistakes they have made along the way to success.There will also be plenty of time for members to share their own stories, discuss industry issues and make valuable business contacts. The events will normally be at The Library Bar and Grill on Guildhall Hill in Norwich – but we are looking at other venues for special events.

A professional network – organised by professionals

The network has been set up by Emma Arthurton from Larking Gowen, Nicola Butterworth from Howes Percival, Jayne Raffles from Raffles Restaurants and representatives from the Norfolk Food & Drink Festival (Anna Stevenson, the festival’s co-ordinator, and me, in my role as one of this year’s festival champions). We have since been joined by my fellow #NFDF2014 champion Charlie Hodson and by Charlotte Cousens from Contract Personnel. If you want to get involved – please get in touch.

NFDN

We’re stronger together

The Food and Drink sector is a vital part of our local economy. Across the New Anglia LEP (NALEP) region, the Agri-food industry (‘plough to packet’) is worth around £4bn and employs some 15% of the workforce, many in highly skilled jobs requiring good STEM qualifications. Food and drink is also an important part of Norfolk’s tourism offer, accounting for 29% of tourist spending in the NALEP region (more than shopping at 27%). So anything we can do to strengthen local businesses is good for our community too.

BOOK to avoid disappointment

We have now held two events (in July and October) and both were a big success with great feedback on our member surveys – including 87% rating the events as very good or excellent. The next event will be on Monday 26 January 2015 at The Library Bar and Grill from 17:30-19:30. Follow @NorfolkFDN on twitter and look out for the booking info – be sure to invite a business contact too.

To keep up to date future events, please follow NFDN on facebook – and help spread the word by liking their page and sharing with your social media network.

Thank you

NFDF coloured logos

Charity Fundraising

Here at Business Writers Limited we’re using our blogs to raise money for @NelsonsJourneyhere’s why.

JustGiving - Please sponsor us

About this post

This is one in a series of #NFDF2014 tagged posts about the Norfolk Food and Drink Festival 2014 and related stories – I hope you enjoy them.

If you have any questions or comments, or ideas for future posts, please post them under this blog or tweet them to me. I will do my best to reply.

Thank you for reading,

Huw.

@HuwSayer / @Business_Write

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